Lord Sugar reveals his latest business partner and winner of The Apprentice

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After a number of weeks and tasks, the candidates were whittled down to the final two.

Tasks throughout this series included creating an Easter egg, masterminding a corporate trip in Turkey, and more.

The final episode saw air conditioning company owner Dean Franklin from Essex up against pizza company owner Anisa Khan, from London.

Who won the Apprentice 2025? Lord Sugar revals winner

In the final, Lord Sugar, met the pair at The Honourable Society of Lincoln’s Inn, in  London, where he gave them the final challenge of launching their businesses.

Lord Sugar told them they would need to create a new brand for their companies and produce an advertising campaign, which would then be pitched to him and a group of industry figures.

The pair were then able to choose some of the series’ previous contestants to create their teams.

Lord Sugar told Khan that pizza was a “crowded market” and food businesses “go bust every day”, so she would need to prove that her business could “stand out in the face of tough competition”.

Meanwhile, he said to Franklin that air conditioning made him an “honest living” but he needed to show a “scalable proposition”.

After the two finalists presented their final pitches to Lord Sugar, the business magnate came to his decision.

Lord Sugar said: “This is the way I see it.

“Dean, through the process you’ve been quite good. There have been a few rocky moments where you remained in it by the skin of your teeth, but do I have the confidence in the residential market?

“As opposed to food, where everyone’s got to eat, and a £10, £12 pizza is affordable to most people.

“That’s where I am at the moment.

“Giving it deep consideration, I’m going to say that Dean, you’re going to be my business partner.”

Apprentice 2025 winner Dean Franklin with Lord Sugar in the boardroom of Amshold House in Loughton, EssexApprentice 2025 winner Dean Franklin with Lord Sugar in the boardroom of Amshold House in Loughton, Essex (Image: Yui Mok/PA)


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Delighted with his win, Franklin said: I can’t believe I’ve just won The Apprentice.

“This is going to mean the world to me and my family.

“My kids are going to be over the moon.”



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